Owning The First 5­Minutes: How To Have Impact Like A Celebrity, Win Over VIPs, Get People To Pay You For Your Passion, and Make Strangers Fall In Love With Everything You Say Introduction ­ How I’m going to get Matt to deliver up ALL his best secrets My name is Stephen Hussey, and I am not a dating coach. Matt’s always been a little uncomfortable about revealing all this: it’s like asking a chess grandmaster to analyse his own game and give away all his favourite strategies. He’s also wondered whether his audience would really be interested in these social tools (to which I’ve repeatedly screamed “Of course they would, you massive idiot!”). It’s because I want to put an end to a myth. A myth that society, mainstream celebrity culture, and even Matt himself is responsible for perpetuating. And that myth has to end now.

Part 2 ­ Matthew Hussey: The REAL man behind the mask My brother Matthew has pulled a fast one. For the last five years he’s had the whole world fooled into believing that he’s a whirlwind of charisma, a masterful communicator, and a ‘natural’ television personality. And in truth (and as his brother I can say this for certain), he is NONE of these things. For a long time I’ve sat back and let him have his fun. I’ve nodded and smiled when people tell me, “he’s just the best natural communicator in the world”. People gush that he was “born to be on stage”; the public perception is that Matthew Hussey is a wunderkind, an intuitive zen­master in the art of influence. Of course, it’s no mystery why people believe this. Matt has an incredible ability to own a room within the first five minutes of arriving anywhere ­ I’ve seen him do it in nightclubs, on stage, during interviews, at lunches with friendsin all of these situations I’ve seen Matt’s amazing powers of influence at work.  And it’s the most incredible asset a person can possess (and I’m going to show exactly how anyone can nail the first five minutes of any situation later in this guide).

But people don’t realise that this is all a completely conscious and well­honed skill. People don’t realise that Matt wasn’t born with these abilities: he’s developed them. People just assume he was fed some special breakfast cereal throughout his childhood that made him what he is today. And it’s nonsense. I should know – I had the same cereal as him for 18 years! I’ve decided that this misconception HAS to end now. Before I tell you my diabolical plan for you and me to blow this thing wide open, let me explain how this all began Part 3 ­ How this all began It all started a few weeks ago on a calm Tuesday afternoon. It was the day Matt was recording a radio interview, and I had set a reminder to listen at 4pm. Mario tennis power tour ace. Matt was going to be live with Elvis Duran ­ a radio show in New York which has a huge national listenership, so I was eager to see how Matt performed. Plus, since it was universally agreed that Matt kicked ass on his first two appearances, the whole team of us were eager to hear how his third go around would be received. And then I turned it on Now you have to understand, I’ve heard Matt give at least a hundred interviews on TV, radio, with journalists ­ but this time was just one time too many, and something inside me snapped. Within the precious first five minutes, I could hear that the Elvis Duran team didn’t know what had hit them.

They were practically slapping their knees with laughter. They were hooked within five minutes, as the room was transfixed by every single word Matt said – they praised him as an expert and the guy who has all the answers. They cheered uproariously at his stories ­ they even thought it was utterly charming that he had showed up unwashed and in sweatpants! I went online to check out the buzz. Matt’s Twitter following had skyrocketed. His new fans were marveling at where this hurricane of ‘natural’ charisma had come from. The internet had swallowed every word and begged for more. And yet here I was, his brother, who had been with him every step of the way and knew all his techniques. I could see how it wasn’t natural at all ­ it was all engineered perfectly.